Beauty Sales Data Analysis

Retail stores generated the highest number of units sold, followed closely by online channels. This suggests that while e-commerce is strong, physical retail locations still play a major role in product volume. Malls show the lowest performance, indicating a possible decline in traditional shopping environments.

This chart is effective because it clearly compares categories using bar height, making it easy to quickly identify which sales channel performs best.

L’Oreal and MAC lead in total revenue, indicating strong brand dominance in the beauty market. Mid-tier brands like Huda Beauty and Dior also perform consistently, while brands like NARS and Estee Lauder generate comparatively lower revenue.

This suggests that brand recognition and product range likely influence total earnings. The bar chart format makes it easy to rank brands visually.

Higher price ranges (75–125 USD) generate the most revenue despite slightly lower unit sales, indicating that premium products drive profitability. Lower price ranges sell more units but contribute less overall revenue.

This highlights a key business insight: increasing price can significantly impact revenue even if sales volume does not increase proportionally.

This chart is effective because it connects two variables—price and performance—helping show a clear relationship between pricing strategy and revenue outcomes.